The future looks bright at Buick with major changes coming in the years ahead. Buick announced earlier this spring that it will transition to an all-electric lineup by 2030, beginning with the first Electra EV slated to arrive in 2024.
As a way of honoring its history, Buick reaches back into the past to revive the much-beloved Electra nameplate as its upcoming EV. The company’s electric sub-brand shares a name with the full-size luxury car that was a staple on roads in North Dakota from 1959-1990.
While it may be a while before we see our first glimpse of the first Buick Electra EV, we have some hint as to what its new design language will look like. The recently revealed Buick Wildcat EV concept “represents the real design future for the brand,” according to Global Buick Design Executive Director Sharon Gauci, and features elements like jet-inspired turbine wheels, micro LED lighting, and powerful body lines.
Future Buick Electra EVs — as well as updated vehicles for the 2023 lineup — will feature a new Buick badge, typography, and color palette. The goal is to demonstrate once more that Buick is meeting the future head-on and delivering vehicles with an exceptional sense of style.
The first Buick Electra EV should arrive at Schwan Buick GMC sometime in 2024, and Buick expects the lineup to be fully electrified by the end of the decade. Got questions about the ongoing electric revolution? Reach out to our automotive experts, and we’ll help get you ready for the future of driving.